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Eurovision 2018: Slogan for Lisbon is ‘All Aboard!’

The EBU has announced the official theme and slogan for the Eurovision Song Contest 2018. It is ‘All Aboard!’, which will be fitting for 42 countries that take part in the contest.

FYR Macedonia is not on board for the contest, they are not on the list.

Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said. “We are extremely happy with the creative theme and logos for this year’s contest, which resonate with Lisbon’s history and underscore Eurovision’s core values, including diversity, very well. The Ocean connects all of us. And its variety can provide good inspiration for each of the 42 participating broadcasters that we look forward to seeing in Lisbon next May.”

Explaining the slogan

The EBU explains the theme and slogan on their website. “Portugal as a country has always connected Europe to the rest of the world through the ocean. 500 years ago Lisbon was the centre of many of the world’s most important sea routes. Today, Lisbon is using the ocean’s connectivity as inspiration with the slogan All Aboard, inviting the international community to come together for this year’s competition.”

“Europe is a collective of many. This has also inspired RTP’s design team to introduce multiple logos for 2018, rather than a single image. The main logo depicting a shell comes with twelve other derivations, which are predicated on the concept of the varying life in the oceans and depict the wonders of a floating world, such as plankton and a range of other organisms which are essential for balance in aquatic ecosystems.”

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