How we work: Interviewing with a purpose

In this series of articles we explain to you how works and why we do things the way we do them. The last and fourth editorial is about the reason we are not publishing links to random interviews with all participating artists in the Eurovision Song Contest.

The times they are changing. In the early days of Eurovision websites, just scoring an interview with any artist from the Eurovision Song Contest was special. But nowadays, it is not. On the contrary: you can find interviews with all the artists everywhere.

The quality of these interviews is very different. On some websites, we see that the interview time is being used for handing out presents to the participant, to profile the interviewer instead of the musician. This is not journalism, but fan behaviour.

We also see plenty of interviews with more or less the same questions over and over again. By June, everyone knows the favourite colour of each artist. In the past, Team ESC Daily too has made the mistake of following the masses and interviewing artists just because they are there.

However, our strategy has changed in recent years. Internet is a young medium, which is still developing. People can watch what they want on demand, and journalists have the job to give them what they want. That is why we believe we need to give you a reason to watch it.

Most people on the internet do not want to dig through videos for something interesting. Therefore, we tell people what is in the video, instead of announcing it as ‘Interview with Mans Zelmerlöw’. You can read more about our policy on headlines in this editorial.

We pick out the most interesting stuff the interviewed person has said on our camera. And if someone did not haved anything interesting to say, we just do not publish the video. Because at ESC Daily, we never do interviews without a purpose.

In Vienna, we spoke to Ukrainian Eduard Romanyuta, about fleeing his country to represent neighbour Moldova. We were not interested in the PR talks by Armenia, we wanted the real answer about Genealogy and the meaning of the lyrics of their song. And Mans Zelmerlow got so many interview requests, we did not bother him with the same questions over again, but fired two questions for our short item en left him alone.

We believe that this is the best strategy in the long run. Delegations also spot that more than 20 websites are doing the same interview with their artist over and over again. Soon they will say: Enough is enough. It would be good for the Eurovision fan media, if all websites got down to the same principle. “We don’t do an interview with each artist just to do an interview. We only interview with a purpose.”