Jon Ola Sand: “Dutch reputation in strong tv-formats will show off in 2020”

According to Executive Producer Jon Ola Sand, the Eurovision Song Contest 2020 will be “a slick program, full of technical highlights.” The Norwegian chairman speaks about his last contest with the Dutch newspaper AD.

“The Dutch reputation with strong tv-formats will show off in 2020,” Sand states. He also speaks about his first experiences with Rotterdam, the host city for 2020. “People are enthusiastic, but there are also people in the city that don’t like it. In the last 10 years, I found out that there will always be haters, who think Eurovision is an expensive project without purpose. But usually, all these people have changed their mind when the actual contest has been held in their town.”

Eurovision is for everybody, not a niche product

In The Netherlands, for many years, the Eurovision Song Contest had the image of a niche tv-show with a specific focus on the gay community. Jon Ola Sand refutes this idea in the Dutch newspaper. “I always found it very important that Eurovision is for everybody. And in reality, this is the case. There are 200 million people watching this, so it could never be a niche product. Hów people experience Eurovision, that has been and will always be different in every country. Sweden takes the contest super serious, whilst the United Kingdom follows it in a tongue-in-cheek manner.”

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